The sandwiches include a thick baloney sandwich (“Below the Knee Sandwich”) and a “kickin’ chicken” salad which she said packs a little punch. Of the menu, she said, “It is brewery-centric.” The starters include beer cheese and kimchi hummus.
She said the menu is completely different from Seoul Brothers, but if you’ll recognize the flavor profiles and if you like one, she sure you’ll like the other. The kitchen was ready, they were ready, and all that was left was to work out the details and make a menu. It only took about ten weeks from that first conversation to the soft opening.
To see the two of them talk about the vision has been inspiring.” His creative mind leans toward that like Matt’s does toward beer and art. “I don’t understand where he learned this, but it is something he does very well. One of Josh’s strengths, the two agreed, is bring surprising foods or flavors together and making something unexpected and delicious. It’s really making a focus around the brewery, but bringing our Korean flavor concept to a brewery-focused menu.” Pretentious Beer Company, Home to Hong’s Kitchen, 131 South Central, Knoxville, October 2022 Josh is incorporating some of Matt’s awesome beers into some of the items on the menu. it exploded into an awesome menu and the flavors are really great. and Josh is also very creative, where I’m more the analytical, logical side. “The best part about is Matt is super creative. Vic said when the call came in she and Josh were immediately interested. An hour later she said, “They want to meet.” I immediately said, ‘Bro! Josh and Vic!It’s one of my favorite bites in town! It’s got so much flavor, light, but rich, doesn’t way you down.” Taryn, who works in the bar said, “Well, I know them,” and she reached out. As we got closer we talked about what would work well in the old city and what were some of our favorite food styles. Matthew said, “We built it kind of “Field of Dreams” style and said, ‘Ok, now we have to figure out what we’re going to do with it. They started service last week inside the bar and both agreed it is a perfect match. I wanted to stick with that and Hong was our mother maiden name.” She said she started with “Hong’s House of Yum,” but realize it might be better streamlined to Hong’s Kitchen. We’ve always been big on centering things around family, remembering our mother and her recipes like the kimchi and the bulgogi marinade and that being the foundation of where Josh’s culinary background comes from. So, when we started to talk about this one. “Chicken wings that went through the roof a few weeks ago have come back down.” She said some food costs and availability have eased and that makes their job easier. Vic said they feel they have real momentum with their business and they’ve assembled a great team at Seoul Brothers, which has allowed the the luxury to explore expansion. I sat down with both Vic and Matthew to learn more about what we all might expect and how it came to be. The answer came quickly: Vic and Josh could make a new spin on their Korean Fusion concept. Once completed (about ten weeks ago), the conversation turned seriously to what kind of food the team felt would work the best. He so believed in the concept, he built the kitchen without knowing who would use it. He built the bar, he brews the beer, and you’ll drink it out of his glass.īut from the beginning, he knew food would be the final piece to the puzzle. Just next door, he operates Pretentious Beer a brewery producing for the location and now canning and distributing.
RICH ROLL MEAL PLANNER FULL
For those who don’t know, Matthew has a full glass studio (Pretentious Glass) where he makes fine art glass, as well as his patented beer glasses which are the second best selling item by volume on ETSY. The second, equally compelling, narrative is that Matthew Cummings, owner of Pretentious Glass and Pretentious Beer, has spent recent months building out a kitchen, with plans of putting the final cherry on the top of his amazing business in the Old City. It’s a testament to their success that just a year into operations, they are expanding into a new venture. The first narrative thread is that Vic Scott and Josh Coates, owners of Seoul Brothers in Marble City Market, are opening a second concept sharing a different spin on the foods that we’ve come to love. It’s hard to know the best way to spin this story, which is really two great stories in one.
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